iBike Boston
In early June, “Let’s Get Healthy, Boston!” announced the official launch of a new campaign to encourage active living and safe transportation. The “I Bike” campaign features Boston residents alongside their bikes and share their reasons for biking. The residents featured in the campaign live in Allston/Brighton, Dorchester, East Boston, Hyde Park, Mattapan, and Roxbury.
The campaign is also a partnership with the Boston Transportation Department’s Boston Bikes program. Campaign ads point residents to BostonBikes.org for additional information about safe bicycling, where to get a bike repaired, learn-to-ride classes, bike maps and more. Through this collaboration, Let’s Get Healthy, Boston is also supporting educational and outreach efforts to expand use of subsidized Hubway bike-share memberships, make bikes and helmets available to low-income residents (“Roll It Forward”) and support neighborhood-based active transportation projects run by the Healthy Community Champions in their neighborhoods.
The #iBike campaign, the latest phase of a three-year plan to promote active living, officially launches on June 1 and runs through the summer. Healthy Community Champions will be holding neighborhood events with safe and fun bicycling opportunities.
Boston residents will see the campaign highlighted in billboards, bus shelters, MBTA bus ads, and posters around the city. Residents are encouraged to share their reasons for biking on social media by tagging @healthyboston @bostonalliance and using the hashtag #IBikeBOS.
Photo Caption: Farah Wong, Healthy Community Champion, avid cyclist and Hubway user is one of the campaign’s spokesmodel, she lives and advocates for active transportation in Allston.
Farm Fresh Boston
Another objective of the Let’s Get Healthy, Boston! Project is to increase the intake of fresh fruits and vegetables to reduce obesity. To help us achieve this objective, we have developed a promotional campaign for Boston’s farmers markets that aims to increase awareness of local farmers markets among neighborhood residents and increase usage of Boston Bounty Bucks benefit program among SNAP recipients. As a result of this campaign, we hope to increase traffic at neighborhood farmers markets and to increase awareness and utilization of the Boston Bounty Bucks benefit among SNAP recipients.
The “Farm Fresh Boston” campaign was developed by BPHC and the City of Boston’s Office of Food Initiatives in collaboration with Healthy Community Champions and farmers market managers from across Boston’s neighborhoods. The key messages of the campaign are:
- Farm fresh food is available throughout the city, and right around the corner from wherever you are in Boston.
- Over 25 markets within Boston accept SNAP and provide up to $10 in savings for market customers using SNAP benefits.
The campaign features original photography showcasing the bounty that one would find at markets throughout the city during the summer months. The photos were taken at The Food Project’s greenhouse in Roxbury and depict real Bostonians holding a wide array of healthy, fresh produce that might be found at a farmers market. On Wednesday July 6th, the campaign was officially launched at the East Boston Farmers Market in front of a very excited audience.
Please be sure to use #farmfreshBOS and #FrescaDeLaFincaBOS and tage @healthyboston and @bostonalliance when you post images of the campaign via social media.
Source: Boston Public Health Commission